Time is a valuable commodity.

If you’re lucky enough to still be in college, you may have gobs of time to waste. Those of us that have moved on to the real world don’t have that luxury. Blogging and publishing on the ‘net needs to fit into an already busy schedule.

With that in mind, it’s definitely worthwhile to take stock of your blogging habits and make sure you’re working efficiently. If you don’t budget your time effectively, you’ll either burn out quickly or fail to meet your goals.

I found some tips for budgeting your blogging time in a recent post on Problogger. It’s got some great tips, but there’s one I’d like to point out in particular: don’t waste your time on social networking sites.

But Don’t Social Networking Sites Bring Traffic?

Yes and no.

Digg and StumbleUpon can definitely bring in big numbers, but that’s not going to happen just because you submit your article. If you submit the article, it won’t be very long before it drops off the page of recent entries – and it’ll be lost in oblivion forever.

In order for your article to get rated well, move up the rankings a bit, and draw some real traffic, you’re going to need other people to submit your post and/or review it. That probably means that people are coming to your post by another means (search engine traffic, RSS subscribers, links) and then Digging or Stumbling your article.

In other words, write a good article and wait for other people to Digg it. If you spend a lot of time Digging and Stumbling your own articles you’ll probably end up at best wasting your time and at worst being labeled a spammer.

What About Making Networks on Social Networking Sites?

You might be thinking, “What if I make a deep network on a social networking site? Won’t that help drive a lot of traffic when I submit an article?”

If you can rise to be one of the top users of the site, then sure. But be prepared to spend a lot of time Digging, Stumbling, Redit-ing, or whatever. Chances are you don’t have that much time (if you still want to blog, wake up for your real job, and keep your family), so focus on the things that are realistically attainable.

There’s a nice quote in the ProBlogger post that sums this up:

A better use of your time is to write a Digg-worthy post, or a post that will spread like wildfire on StumbleUpon or Delicious — not because you’re friends with lots of the users, but because it’s insanely useful, interesting, controversial, or what have you.

Use Social Networking Sites Passively

My advice would be to use social networking sites passively.

Write great articles and then include a bookmarking bar under the title and at the end. If people think it’s Digg-worthy, they’ll Digg. If they don’t, it won’t matter if you Digg it.

Digg seems to me to be a tool for content consumers, and as a blogger you fill the role of a content producer. There’s just no efficient, feasible way for you to manipulate a social networking site into sending you traffic – you need to rely on the consumers to promote it for you.