One of the troubles with blogging for a long time is that you tend to run out of things to talk about… or at least you think you do. Part of the problem may be that you’re thinking too generally. There are a lot of specific questions that readers are looking for answers to, if you only know where to find the questions!
Every once in a while, I look through my Google Analytics data to find new topics to write about.
- Log into Google Analytics and choose a site.
- Click on “Traffic Sources” on the left-hand menu.
- Click on “Keywords” in the new sub-menu.
- Browse through the hundreds of phrases that people used to find your site.
Here’s the key. Look for search phrases that are questions about things related to your site, but that you haven’t really answered directly. On my photography site, someone searched for “What is black clipping.” I had mentioned the term black clipping in an unrelated post, but this seemed like a good time to write a post explaining exactly what the term means.
Here’s another example, from the same digital photography site. One keyword that a few people used was “canon compatible zoom lenses.” I previously wrote an article about a collection of canon compatible lenses that I had owned. Apparently this isn’t a topic a lot of people wrote about, because that post ranks #1 in Google for the phrase “canon compatible lenses.” That article didn’t really focus on zoom lenses, though, so this coming week I plan on writing up a list of canon compatible zoom lenses.
And, to make it even more sweet, this is a great opportunity to write up a post with lots of links to Amazon… which has the potential to generate some referral income.
So go check out your Google Analytics data and see what people are searching for. They’re practically asking you questions and just waiting for the answers. Give it to them, and you’ll end up with content that people want and more visitors.